Tencent Music Entertainment Group collaborates with Apple Music. As a result, record labels and artists who are part of the TME Music Cloud can now distribute their music globally through Apple Music.
The company says it will enable music lovers to explore China’s unique music cultures, enhance the global discovery of Chinese music and assist in the international development of Chinese musicians.
This development will also help to promote higher quality Chinese music abroad. Over the years, Tencent Music Entertainment has built a platform for free musicians to distribute their works, attract fans and hold virtual concerts, which will eventually help them generate revenue.
Currently, no further information is available about this partnership, and the company has announced vaguely. Tencent is unlikely to share its expensive licensed music with Apple Music, but may wait for more details.
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