Key Points:
- Micromax, Lava, and Karbonn are reportedly making a comeback in the smartphone industry.
- It is reported that the brands will deal with entry level segment.
- Lava is consistently launching new smartphones.
Micromax, Lava, and Karbonn are the three very popular smartphone brands of India and the entry of Chinese smartphone brands made them out of the frame. However, Micromax re-entered the Indian smartphone market in 2020 but the brand was not able to launch devices consistently while Lava is doing the job as the company is launching good and budget-friendly smartphones with even 5G connectivity in the country. The newly announced AGNI 2 5G smartphone of Lava is one of the best smartphone choices under Rs 20000. Now it is reported that the smartphone brands are making a comeback into the market along with Karbonn.
According to the latest information, Micromax, Lava, and Karbonn will be targeting the low-budget and mid-range price segments. We know that Chinese brands are slowly moving away from the ultra-affordable smartphones segment and this possibility is going to be utilized by the smartphone brands of India.
It is also reported that the Indian smartphone brands are believing that consumers don’t have any choice in the entry-level price forcing them to buy refurbished phones, it is said that Karbonn is gearing up to launch a smartphone at Rs 4,999 whereas Micromax could announce a new device at Rs 5,999. However, this could be bundled with telecom carriers like Jio and Airtel. Lava is also planning to launch new 5G enabled smartphones under Rs 10000.
We wish that the brands can offer good customer support and good software experience that will help the companies to attract more users and strengthen their root in the market.
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